Selection Criteria | Application Questionaire

The Selection Criteria

Selection Procedure

Companies that wish to participate at SOURCE East Africa need to have:

• Unique, innovative and contemporary designs with attractive product
  collections in the categories: Home accessories, fashion accessories and
  gifts.
• High product quality in the area of finishing.
• Reliable and competitive pricing:
  – Companies will have to submit their Costing Sheets to show that their prices are
  properly calculated.
  – Companies will also have to be in a position to offer differentiated pricing for domestic
  and regional wholesale as well as for international export.
  – Export prices will have to be competitive based on target market pricing.
• Adequate production capacities:
  – Companies need to prove that they have adequate production capacities to meet orders
  in reasonable lead times.
  – Companies also need to prove that they have good control over their production and
  that they have quality assurance systems in place to guarantee consistent production of
  orders.
• Professional export packaging solutions:
  – Companies need to prove that they have professional packaging solutions for their
  products. E.g. Packaging units per item, Container quantity estimates etc.
• Sustainable production processes:
  – Companies need to assure that they are using sustainable materials and processes in
  their production.
  – They also need to assure that they adhere to acceptable and expected standards in the
  area of Corporate Social Responsibility.
• Professional branding

Interested companies will be able to register via the SOURCE East Africa website. Next to their contact details, they will be asked to fill out a questionnaire.
A selection panel will review all applications and make the final selection.
The final selection of exhibitors will be based on:

• Compliance with the criteria listed above. (* In some cases, the panel can decide to
  verify some of the criteria. This will be done through appointed consultants).
• Since SOURCE East Africa wants to establish itself as a regional even, the selection
  will also try to ensure a fair regional representation.
• Trying to avoid showing producers making the same product. In such a case the
  company that best complies with the above criteria will be selected.
• Available space.

Product Selection and Product display

• The selection panel will also advise companies that have been selected on the products
  to bring.
• As the display surfaces per exhibitor will be limited, it is important that products are
  carefully selected and only the best and strongest products are showcased at the event.
• At the fair, exhibitors will be assisted in their product display by a professional curator to
  ensure that the product presentation is attractive and professional.
• Again, SOURCE East Africa is a professional B2B order fair. This means for the first
  2 B2B days, only samples of products need to be shown.
• Exhibitors are asked to respect this advice and not clutter their stands with too many
  products. The motto is: “Less is more!”

A professional and attractive display will also contribute to making the event a success and
distinguishing it from other crafts fairs and bazaars in the region.